Monday, October 12, 7:30pm (free/by donation)
Live-streamed for remote participants at http://livestream.com/notanalternative
Join us this Monday as we continue our exploration of symbols, branding and persuasion as they relate to activist and creative practice. This lecture series examines the mechanics of the branding industry; it’s principles, and tricks of the trade. To see what lessons we might learn. How might activists and cultural producers leverage the tools of advertising, marketing, public relations and spectacle production?
For this installment of the series design research expert and consultant JooYoung Oh will offer a lecture and workshop on the techniques of her industry. Participatory design research is a combination of psychology and design. It is about understanding people and their ideal experiences in order to inform and inspire design (of products, systems, environments, and brands). How do you know your brand will resonate with your target audience?
JooYoung will discuss design research theory, and will present a hands-on exercise that will demonstrate methodologies for capturing the current and ideal experience. Come prepared to participate!
HOMEWORK: FOR BONUS POINTS
