Please join us this Thursday, October 1 for a presentation by author, historian, and media/culture theorist Stuart Ewen.
The intersection of semiotics and psychoanalysis has proven fruitful terrain for PR professionals, advertisers, politicians, and other types of leaders. Over the course of a century those whose job it is to persuade the public have increasingly abandoned appeals to rationale in favor of appeals to emotion. Instead of trying to persuade with text and reason, they use imagery and symbols to appeal to instinct and emotion.
Ewen will tour us through the history of "spin", propaganda, and the role of images in consumerism, mass psychology, politics, social movements, cultural attitudes, and consumption. PR is a battle to define reality, and how people see and understand that reality. In this presentation, we will explore what it means to do battle armed with the tools of persuasion.
Thursday, October 1, 7:30pm (free / by donation)
@ The Change You Want To See Gallery
And live-streamed at http://livestream.com/notanalternative for remote participants
