Events

« September 23, 2009 - October 23, 2009 »

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09 / 24 Thursday: Douglas Rushkoff on Branding and Life Incorporated Start: 19:30 End: 21:30 Thursday, September 24, 7:30-9:30pm @ The Change You Want To See Gallery and live-streamed for remote participants at http://livestream.com/notanalternative Please join us this Thursday for a talk by award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff. This event kicks off our Fall series on Symbols, Branding, and Persuasion. Rushkoff will discuss concepts he explores in the PBS Frontline series The Persuaders and Merchants of Cool, as well as his latest book Life Inc.. We’ll also screen clips from Life Inc. the Movie. Corporatism didn’t evolve naturally. The landscape on which we are living – the operating system on which we are now running our social software – was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. We are swimming in a sea of messages. more info
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09 / 27 Screening: The Century of Self (Parts 1-4) Start: 16:00 End: 21:00 The Untold History of Controlling the Masses Through the Manipulation of Unconscious Desires "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.  We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized." - Edward Bernays   Sunday, September 27, 4pm - 9pm Screening Parts 1-4 of "The Century of Self" The Change You Want To See Gallery http://thechangeyouwanttosee.org more info
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10 / 1 Mind Games & Activism: Marketing, Persuasion, and the Myth of the Hardwired Public Start: 19:30 End: 23:30 Please join us this Thursday, October 1 for a presentation by author, historian, and media/culture theorist Stuart Ewen. The intersection of semiotics and psychoanalysis has proven fruitful terrain for PR professionals, advertisers, politicians, and other types of leaders. Over the course of a century those whose job it is to persuade the public have increasingly abandoned appeals to rationale in favor of appeals to emotion. Instead of trying to persuade with text and reason, they use imagery and symbols to appeal to instinct and emotion. Ewen will tour us through the history of "spin", propaganda, and the role of images in consumerism, mass psychology, politics, social movements, cultural attitudes, and consumption. PR is a battle to define reality, and how people see and understand that reality. In this presentation, we will explore what it means to do battle armed with the tools of persuasion. Thursday, October 1, 7:30pm (free / by donation) @ The Change You Want To See Gallery And live-streamed at http://livestream.com/notanalternative for remote participants more info
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10 / 12 Branding the Ideal Experience: Participatory Design Research Lecture and Workshop Start: 19:30 End: 21:30 Monday, October 12, 7:30pm (free/by donation) Live-streamed for remote participants at http://livestream.com/notanalternative Join us this Monday as we continue our exploration of symbols, branding and persuasion as they relate to activist and creative practice. This lecture series examines the mechanics of the branding industry; it’s principles, and tricks of the trade. To see what lessons we might learn. How might activists and cultural producers leverage the tools of advertising, marketing, public relations and spectacle production? For this installment of the series design research expert and consultant JooYoung Oh will offer a lecture and workshop on the techniques of her industry. Participatory design research is a combination of psychology and design. It is about understanding people and their ideal experiences in order to inform and inspire design (of products, systems, environments, and brands). How do you know your brand will resonate with your target audience? JooYoung will discuss design research theory, and will present a hands-on exercise that will demonstrate methodologies for capturing the current and ideal experience. Come prepared to participate! HOMEWORK: FOR BONUS POINTS more info
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About Not An Alternative

Not An Alternative is a hybrid arts collective and non-profit organization with a mission to affect popular understandings of events, symbols, and history. We curate and produce interventions on immaterial and material space, leveraging the tools of architecture, exhibit design, branding, and public relations. Programs are hosted at a variety of venues, including our Brooklyn-based gallery No-Space (formerly known as The Change You Want to See Gallery).

No-Space is host to free lectures, screenings, panel discussions, workshops and artist presentations. The space also consists of a production workshop, filming studio and video editing suite. During the day it is a collaborative office space (aka coworking) for freelancers and cultural producers.

our address
Not An Alternative, Inc.
@ No-Space
84 Havemeyer Street, Storefront
Brooklyn, NY 11211

info[AT]notanalternative.net

Subway: _-L- to Bedford,-J- to Marcy, or -G- to Metropolitan.

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